Heidi Sernoff, MD, MBA

Marketing Director - Medical Devices and Diagnostics, Dassault Systèmes

Heidi Sernoff, MD, MBA, is the Marketing Director for Medical Devices and Diagnostics at Medidata/ Dassault Systems. Dr. Sernoff has 20 years of experience in Product Marketing, Medical Devices and Pharma. Previously, she was the Marketing Director for Cardiac Rhythm Management and Diagnostics at Biotronik. There, she headed up the DX defibrillator launch in the US, for which she was recognized with the Excellence Award for Outstanding Product Marketing. Dr. Sernoff also worked for the World Health Organization (WHO), Lilly and Merck. She obtained her MD degree from the University of Vienna and MBA from IMD in Lausanne, Switzerland. She is trilingual in German, English and Hebrew and has worked in her field in 6 different countries

All Sessions by Heidi Sernoff, MD, MBA

  • October 19, 2022


  • 11:30 AM  - 12:10 PM
    Combining virtual technologies, analytics and artificial intelligence creates the conditions to revolutionize healthcare. Having an enhanced understanding of the human body's complexity – from its DNA to tissues and organs to the organism as a whole – shapes a more patient-centric healthcare model. It also spans to how medical devices are developed, tested and manufactured by making virtual twins of the product, process and even the manufacturing plant.

    The virtual twin delivers the scientific capabilities for Life Sciences companies to operate more sustainably and create highly effective therapies to meet society’s growing demands, resulting in great impacts to society, which demands access to safe, effective and affordable therapies. Virtual twins bring devices to market faster and more cost-efficiently. Join us to learn how each stage of the product life cycle can be driven by the virtual twin experience.
    Prototype & Product Development




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Heidi Sernoff, MD, MBA