As Co-Founder and CEO, Cynthia leads a team of clinical innovators and engineers to develop Sovato’s comprehensive remote surgery solution. Cynthia spent 2016 to 2022 as an Executive Vice President at AVIA, helping health system members digitally transform to drive growth, improve patient outcomes, and increase profitability. In her role on the executive leadership team and leader of AVIA’s Insights and Advisory team, she drove the thought leadership agenda and product delivery efforts in the Centers for Consumerism, Operational Transformation and Care Transformation.
Previously, she led the Center for Consumerism and was the regional leader for the west Client Engagement team. As the leader of AVIA’s team in the West, Cynthia assured that AVIA member health systems are achieving the greatest value from the adoption of digital solutions. Before joining AVIA, Cynthia served as the Senior Vice President of Strategy & Business Development at Hoag Health, a regional health system in Newport Beach, California. Cynthia led organizational strategic planning and business development in support of Hoag’s mission to provide the highest quality healthcare services to the communities of Orange County and beyond. From 2000 to 2009, Cynthia served as Vice President of Corporate Development for Premier, Inc., a national alliance of health systems, where she was responsible for corporate strategy, mergers and acquisitions, strategic partnerships, venture investments, and new business formation.